Gastrophysics: The New Science of Eating

᠔ Kindle Read שּ Gastrophysics: The New Science of Eating ᡜ Book By Charles Spence ᢈ The science behind a good meal all the sounds, sights, and tastes that make us like what we re eating and want to eat Why do we consume 35 percent food when eating with one other person, and 75 percent when dining with three How do we explain the fact that people who like strong coffee drink of it under bright lighting And why does green ketchup just not work The answer is gastrophysics, the new area of sensory science pioneered by Oxford professor Charles Spence Now he s stepping out of his lab to lift the lid on the entire eating experience how the taste, the aroma, and our overall enjoyment of food are influenced by all of our senses, as well as by our mood and expectations The pleasures of food lie mostly in the mind, not in the mouth Get that straight and you can start to understand what really makes food enjoyable, stimulating, and, most important, memorable Spence reveals in amusing detail the importance of all the off the plate elements of a meal the weight of cutlery, the color of the plate, the background music, and much Whether we re dining alone or at a dinner party, on a plane or in front of the TV, he reveals how to understand what we re tasting and influence what others experience This is accessible science at its best, fascinating to anyone in possession of an appetite Crammed with discoveries about our everyday sensory lives, Gastrophysics is a book guaranteed to make you look at your plate in a whole new way Gastrophysics: The New Science of EatingGastrophysics: The New Science of Eating


    • Charles Spence
    • English
    • 2016-12-15T22:48+03:00
    • Kindle
    • Gastrophysics: The New Science of Eating

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